Bennet AE Pilot Kit

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How to use this kit

Bennet is launching to all members by the end of the year. The pilot is early access: a 3-week window for interested groups to see Bennet first and help shape it with their feedback. Anything highlighted like [this] is a placeholder we still need to confirm.

Phase	What's in this kit	When you use it
Announce	Briefing email, talk track, who qualifies, FAQ	Before any outreach
Launch	Pilot request steps, go-live checklist	Once a group is interested
Engage	Week 1 email, week 2 call prompts	Weeks 1 and 2 of the pilot
Measure	Employer feedback questions	Week 3 of the pilot
Close	Outcome summary and thank-you note	Within a week after the pilot

Announce

Briefing email to AEs

Sent by the Sales Leader to all group AEs, so every AE knows what Bennet is, who fits and how to start a pilot before a client asks.

Email template

Subject: Bennet early access: what it is and who to talk to first
Preview: Bennet is coming to all members by the end of the year. Your groups can see it first.

Hi team,

Bennet, our AI healthcare assistant, is launching to all BCBSNE members by the end of the year. Before then, we're running a 3-week pilot so a small set of employer groups can see it first and help shape it with their feedback. Several groups have already expressed interest, and you'll likely get questions soon.

Here's the short version.

What Bennet does. Employees ask questions in plain language and get answers right away. Today it can look up benefits, find and summarize claims, and estimate the cost of a procedure. Members use it in the Member Portal and the Nebraska Blue mobile app.

Who it's for. Any size group can join. It has the most impact at 500 or more employees. The best fits are employers who want their team to be among the first to use it and are willing to share feedback.

What it asks of the employer. Very little, and there's no cost. We provide ready-to-send messages for their employees. The employer works with you to set a readiness date that fits their calendar.

What we ask of you.

Read the talk track and FAQ in this kit.
Flag interested groups to [pilot inbox or contact] by [date].
Talk with each interested group about their readiness date, then submit a pilot request with that date.

Everything you need is on the AE getting started page: [link].

Questions? Reply here or reach out to [contact].

Thanks,
[Sales Leader name]

Announce

Two-minute talk track

Use this in a renewal meeting, a check-in call or a hallway conversation. Say it in your own words.

Open with the problemYour employees probably call us or HR with the same questions over and over. What's my deductible? Did that claim go through? What will this MRI cost me?
Introduce BennetBennet is our new AI healthcare assistant. It answers those questions right away, any time of day, in the Member Portal and the Nebraska Blue app. It's coming to all our members by the end of the year.
Say what it does todayEmployees can look up their benefits, check on claims and get a cost estimate for a procedure before they book it.
Explain why go firstBefore the full launch, we're inviting a few employers to try it first. Your team gets early access, and your feedback shapes what everyone else gets.
Make it easyThere's no cost and very little work on your side. The pilot runs three weeks, and we give you the messages to send your employees.
Ask for the next stepWould your team like to be one of the first? Let's find a readiness date that works for you.

Tip: after "Say what it does today," play the demo video. Seeing Bennet answer a real question lands better than describing it.

Announce

Who qualifies

Any group can join. Use this to spot the strongest fits and know when to check with Digital first.

Criteria	Good fit	Check with us first
Group size	500+ employees	Under 500 (still eligible, smaller impact)
Interest	Has already expressed interest	Hasn't shown interest yet
HR capacity	Can send 3 to 4 short employee messages around the pilot	No one to own internal comms
Feedback	Willing to do a short survey and a results review	Not able to share feedback
Timing	Can set a readiness date at least 30 days out	Needs to start in under 30 days

Announce

FAQ

Answers to the questions employers and brokers ask most.

What is Bennet?

An AI healthcare assistant that answers employee questions about their BCBSNE health plan. It covers benefits, claims and procedure cost estimates.

Is it live, or still being built?

It's live. BCBSNE employees have been using it through an early access program, and it launches to all members by the end of the year.

If Bennet is coming to everyone, why a pilot?

The pilot is about who sees it first. Groups in the pilot get early access and a voice in shaping Bennet before the full launch. Every group gets Bennet by the end of the year either way.

How do employees get to it?

Through the Member Portal and the Nebraska Blue mobile app.

What does it cost the employer?

Nothing. There is no cost to take part in the pilot.

How long does the pilot run?

Three weeks. The employer and their AE agree on a readiness date to start.

What does the employer have to do?

Send 3 to 4 short messages to employees using the ones we provide, and share feedback at the end. We handle the setup.

How is member data protected?

Bennet follows the same rules as the rest of our member services. See our Health Privacy policy and our AI Use Disclosure.

What if Bennet gets an answer wrong?

Bennet is clearly identified as an AI healthcare assistant, and members can always reach Customer Service. Our AI Use Disclosure explains how we use AI.

Can employees still call Customer Service?

Yes. Nothing changes about how members reach us today.

What happens when the pilot ends?

We review results with the employer. Their feedback goes into Bennet before it launches to all members by the end of the year. [Confirm: do pilot groups keep access between the end of the pilot and the full launch?]

Announce

Objections you may hear

What they say	How to respond
"We're not ready for AI."	"Bennet is coming to all members by the end of the year. The pilot lets your team see it early and help shape it, at no cost."
"Our HR team is stretched thin."	"We wrote the employee messages for you. It's 3 to 4 short messages, and the pilot runs three weeks."
"Our employees won't use it."	"That's what we'll learn together. We'll share usage numbers every week."
"What if it gives bad information?"	"It's clear that it's an AI healthcare assistant, and members can always reach Customer Service. Our AI Use Disclosure spells out how we use AI."
"Let me talk to my broker."	"Great. I'll send them a short summary so you're both working from the same info."

Announce

Show it

Materials to show in a meeting and send afterward. Everything here uses a test member with made-up data, calls Bennet an AI healthcare assistant and goes through marketing review before AEs use it.

Demo video

Bennet demo, about 2 minutes

Play it in a meeting or send the link after. [Demo video link]

Screenshots

Member Portal[Screenshot with test member data]

Nebraska Blue mobile app[Screenshot with test member data]

Questions Bennet can answer today

Read a few aloud, or try them live with a test login.

BenefitsWhat's my deductible, and how much have I met so far?
BenefitsIs physical therapy covered, and what's my copay?
ClaimsDid my claim from last week's doctor visit go through?
ClaimsWhy did I get a bill for my lab work?
Cost estimatesHow much will an MRI cost me?
Cost estimatesWhat will a colonoscopy cost with my plan?

One-page employer summary

Send after the meeting. Employers often forward it to their HR lead or CFO.

One-pager copy

Be among the first to use Bennet, our new AI healthcare assistant

Bennet answers your employees' health plan questions right away, any time of day. It launches to all BCBSNE members by the end of the year. Your team can try it first and help shape it.

What employees can do

Look up their benefits, like deductibles and copays
Check on claims and get a plain-language summary
Get a cost estimate for a procedure before they book it

The pilot at a glance

Runs three weeks, starting on a readiness date you set with your AE
No cost
Available in the Member Portal and the Nebraska Blue mobile app
We provide 3 to 4 short messages for you to send employees
A short survey and results review at the end

Privacy and AI

Bennet follows our Health Privacy policy. Our AI Use Disclosure explains how we use AI.

Next step

Talk with your account executive about a readiness date: [AE name, email, phone].

Broker summary

Send when an employer wants to loop in their broker.

Email template

Subject: Heads up: [Client name] and the Bennet early access pilot

Hi [Broker name],

[Client name] is interested in trying Bennet, our new AI healthcare assistant, before it launches to all BCBSNE members at the end of the year. I wanted you to have the same information they do.

Bennet answers employee questions about benefits, claims and procedure costs
The pilot runs three weeks, at no cost to your client
Employees use it in the Member Portal and the Nebraska Blue app
We provide the employee messages, and your client shares feedback at the end

Here's a 2-minute demo: [Demo video link]. I've attached the one-page summary too.

Happy to walk through it together if that helps.

[AE name]

Launch

Submitting a pilot request

Once a group is interested, talk with them about when they'll be ready. Then submit one pilot request with that readiness date. It starts the technology runbook and sets the comms calendar for that group.

Group is interested

AE and employer agree readiness date

AE submits pilot request

Tech runbook starts

Comms calendar set

Go-live

What the request needs

Group name and group number
Employer contact for HR or benefits
Broker name and contact, if any
Approximate number of eligible employees
Readiness date agreed with the employer, at least 30 days out
Any dates to avoid, such as open enrollment

Submit it through [intake form or process].

Launch

Go-live checklist

Every date counts back from the readiness date agreed with the employer.

When	What you do
T-30	Agree the readiness date with the employer and submit the pilot request
T-21	Confirm with the employer and broker. Send the broker the heads-up note
T-14	Make sure the employer received the getting started kit, including the four employee emails
T-7	Check that the employer has scheduled the member teaser
Go-live	Confirm with the employer that the welcome message went out

Engage

During the 3-week pilot

The pilot runs three weeks from go-live. Digital sends you a usage snapshot for your group at the end of each week.

When	What you do
Day 3	Quick call or message: any early questions or access issues?
End of week 1	Send the week 1 email with the first usage snapshot
End of week 2	Check-in call using the prompts below. Confirm the employer is sending the week 2 reminder
End of week 3	Send the employer the feedback questions. Book the results review
Week after	Hold the results review and send the outcome summary

End of week 1: email to the employer

Email template

Subject: Your first week with Bennet

Hi [Name],

Bennet has been live for your team for a week. I've attached a quick snapshot of how employees are using it so far.

A couple of questions for you:

Have you heard anything from employees, good or bad?
The reminder email is set for the end of week 2. Would it help to send it sooner?

Happy to jump on a 15-minute call if that's easier.

[AE name]

End of week 2: call prompts

What are employees using Bennet for most?
Has HR seen fewer benefits questions come in?
Anything confusing or frustrating we should fix?
Is there a question you wish it could answer?

Measure

End-of-pilot feedback questions

Send these at the end of week 3, or ask them in the results review.

On a scale of 1 to 5, how satisfied are you with the Bennet pilot?
How much effort did the pilot take from your team? (Very little, some, a lot)
What did employees say about it?
What was most useful to your employees?
What should we change before Bennet launches to all members?
Would you recommend Bennet to a peer employer?

Outcome summary

After the results review, send a short summary to Digital and Sales leadership. It feeds straight into what we fix before the year-end launch.

Subject: Bennet pilot outcome: [Group name]

Item	Fill in
Group	[Name, group number, number of employees]
Pilot dates	[Go-live] to [end, 3 weeks later]
Employee usage	[From the weekly Digital usage snapshots]
Employer satisfaction	[1 to 5 score from feedback]
What worked	[2 to 3 points]
Fix before launch	[2 to 3 points]
Anything else	[One or two sentences]

Thank-you note to the employer

Email template

Hi [Name],

Thank you for being one of the first groups to try Bennet. Your team's feedback is already shaping the version we launch to all members by the end of the year.

[What happens to your employees' access between now and the full launch.]

Thanks again for partnering with us.

[AE name]

Employer kit

Messages employers send their employees

Four short emails, written in the employer's voice. Share them with the employer at T-14 as part of their getting started kit, so HR can schedule them ahead of time.

When	Message	Purpose
T-7	Teaser	Let employees know Bennet is coming and get their login ready
Go-live	Launch email	Introduce Bennet and show how to start
End of week 2	Reminder	Nudge anyone who hasn't tried it with new questions to ask
End of week 3	Survey invite	Collect employee feedback and say thank you

Employer kit · T-7

Teaser

Email template

Subject: Coming [go-live date]: Bennet, a new AI healthcare assistant
Preview: We're one of the first employers to get early access.

Hi everyone,

Next week, [Company] gets early access to Bennet, a new AI healthcare assistant from Blue Cross and Blue Shield of Nebraska. Bennet answers questions about your health plan any time of day, right in the Member Portal and the Nebraska Blue mobile app.

We're one of a small group of employers trying it before it launches to all members at the end of the year, and your feedback will help shape it.

To get ready:

Make sure you can log in to your Member Portal account or the Nebraska Blue mobile app.
If you use the app, update it to the latest version.

Watch for an email on [go-live date] with everything you need to get started.

[HR team or name]

Employer kit · Go-live

Launch email

Built on the email that introduced Bennet to Group 8, adjusted for employer groups and the 3-week pilot.

Email template

Subject: Meet Bennet, your new AI healthcare assistant
Preview: We're one of the first employers to get early access. Here's how to start.

Meet Bennet, Blue Cross and Blue Shield of Nebraska's new AI healthcare assistant

Early access starts today, and our team is one of the first

We're excited to share that [Company] is one of a small group of employers invited to try Bennet before it launches to all Blue Cross and Blue Shield of Nebraska members at the end of the year.

For the next three weeks, you can use Bennet to:

Get quick answers about your benefits, claims and the cost of care
Help shape the experience before the full launch

How to access Bennet

Log in to your Blue Cross and Blue Shield of Nebraska Member Portal account or open the Nebraska Blue mobile app.
Look for Bennet's icon in the bottom right of the screen.

Bennet icon[Image: reuse the icon from the Group 8 email]

New to the mobile app? Just ask Bennet and it will walk you through downloading it. Make sure you have the latest version installed.

How to get started

Ask Bennet: "What can you help me with?" and go from there. A few ideas:

What's my deductible, and how much have I met so far?
Did my claim from last week's doctor visit go through?
How much will an MRI cost me?

Bonus: Bennet speaks many languages, so feel free to ask in the one you're most comfortable with.

Your family can try it too

Covered family members are welcome to use Bennet. Bennet can only access information for members you're authorized to represent. If a family member isn't authorized under your account, they can log in to their own Member Portal account to use Bennet.

Your feedback matters

As early users, you'll help decide how Bennet grows before everyone gets it. Share feedback right in your conversations with Bennet, and watch for a short survey on [date].

Good to know

Bennet is an AI healthcare assistant. If it can't help, call the Customer Service number on the back of your ID card.
Blue Cross and Blue Shield of Nebraska reviews conversations to keep improving Bennet. [Confirm: (Company) does not see your conversations with Bennet.]
Learn more in the Health Privacy policy and the AI Use Disclosure.

Questions about the pilot? Reach out to [HR contact].

Thank you for being one of the first to try Bennet. We can't wait to hear what you think!

[HR team or name]

Employer kit · End of week 2

Reminder

Email template

Subject: One week left to try Bennet
Preview: A few new questions to ask before our early access ends.

Hi everyone,

There's one week left in our early access to Bennet. If you haven't tried it yet, now's a good time.

Log in to the Member Portal or the Nebraska Blue mobile app and look for Bennet's icon in the bottom right of the screen.

Not sure what to ask? Try:

Is physical therapy covered, and what's my copay?
Why did I get a bill for my lab work?
What will a colonoscopy cost with my plan?

Tell Bennet what worked and what didn't. Your feedback helps shape it before it launches to all members at the end of the year.

[HR team or name]

Employer kit · End of week 3

Survey invite

Email template

Subject: Tell us what you thought of Bennet
Preview: A short survey, about [X] minutes.

Hi everyone,

Our three weeks of early access to Bennet wrap up [date]. Thank you to everyone who gave it a try.

Please take a few minutes to share your thoughts: [survey link]. It takes about [X] minutes, and your answers go straight to the Blue Cross and Blue Shield of Nebraska team building Bennet. The survey closes [date].

[What happens next: whether Bennet stays available until the full launch at the end of the year.]

Thank you for helping shape Bennet for every member.

[HR team or name]

Reference

Steps at a glance

The same three sections appear on the broker, employer and member pages.

Roll it out

Read the talk track and FAQ
Check the group against the criteria
Have the conversation; offer a Digital intro call
Agree a readiness date and submit the pilot request
Follow the go-live checklist

Keep it going

Check in on day 3
Watch for the weekly usage snapshot
Send the week 1 email
Hold the week 2 call
Confirm the employer sends the week 2 reminder

Share feedback

Send the feedback questions at the end of week 3
Run the results review with the employer
Send the outcome summary
Tell us what this kit is missing: [feedback form link]

Need help? Contact [name, email, Teams channel].

Reference

Open items

These need answers before the briefing email goes to AEs.

Sales Leader name for the briefing email
Do pilot groups keep access between the end of the pilot and the full launch?
Confirm employers cannot see employees' conversations with Bennet
Bennet icon image for the launch email
Employee survey link and length
Demo video link
Screenshots of Bennet in the Member Portal and the Nebraska Blue app, using a test member
Marketing review of the one-pager and broker summary
Pilot request intake: form or process, and where it lives
Pilot inbox or contact for AE questions
Where this getting started page lives
Spelling: the pilot opportunity table says "Bennett," the product is "Bennet." Pick one for all comms